She got balls

Category

Personal Branding

Tools

Illustrator, Photoshop, AI, After Effects

Get the gist

I turned Dubai's padel courts into a living portfolio, embedding my work into the game itself. Custom ball tubes carried my story, QR codes, and conversation starters, transforming matches into networking moments. Each rally became a pitch, each player a potential connection. Amplified through Instagram, real interactions on court fueled content, reach, and engagement. Instead of chasing opportunities online, I engineered them offline and made them travel digitally. Developed as part of a D&AD brief.