Klipy

Category

Finance Branding

Year

2025

Role

Art Direction

Tools

Procreate, Illustrator, Photoshop, AI

Get the gist

For Klipy, I wanted to create a financial brand that feels confident and trustworthy without looking like traditional banking. I built the identity around a bold lime green, black, and white palette, giving it a distinctive, energetic presence while keeping the overall system clean and minimal. I carried the branding across cards, mobile experiences, outdoor applications, signage, and campaign visuals so every touchpoint feels connected. The result is a flexible identity that makes finance feel simpler, more approachable, and built for a modern audience.