Aurom

Category

Dubai Real Estate Branding

Year

2026

Role

Art Direction

Tools

Photoshop, Illustrator, AI

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Weaving the Next Legacy

Majid Al Futtaim's legacy lives in what continues. It carries forward in quiet intention, in spaces shaped with care and built to endure. From one generation's vision to the next one's purpose, this is a continuation of meaning made tangible. Every line drawn holds weight. Every home becomes part of something lasting.

Background

I developed a luxury real estate identity for an emerging development under Tariq Al Futtaim, positioned to grow into a significant name within Dubai’s property landscape. Located in Dubai District 11, the brand needed to feel sophisticated, elevated and distinctive while still carrying a sense of warmth. I built the identity around the concept “Your Golden Hour”, inspired by the meaning behind AUROM and the idea of gold. Rather than treating luxury as something loud or excessive, the branding captures that perfect golden hour moment with warm light, calm surroundings and a feeling that everything has fallen into place. From the colour palette and typography to the imagery and applications, every element was designed to make AUROM feel like a golden moment you can live in.